5 Mobile App Advertising Models To Follow In 2017

Businesses around the world are always looking for ways to increase their revenue and sources that bring in better returns. While searching for such advanced and latest ways to funnel down the profits, many companies have turned to mobile ads as their reliable source of revenue.

Mobile ads are an excellent way of generating revenue for a business. The advertising models allow the mobile application development company to display their ads in a precise way on all mobile platforms. Whenever a user clicks on the ad link, they are redirected to the main website of the company. Once the user reaches the website, they can have a look on all the services and products which are offered by the company and make their decision.

1. Data Collection Ads

As the name goes, this advertising model collects data about the users passively. The mobile app developers of these ad campaigns integrate their SDK in the mobile app. Once the user downloads an app, the advertisement tracks when a user is near a beacon and rewards the developer. For this, the location services of the mobile device should always be enabled. The advertising model does not affect the user experience, which makes it one of the preferred advertising model for businesses.

2. Native Advertising

Native advertisement model is used for mobile application development which is driven on content. The ads show up the latest news feeds within the app. One of the common examples of the native ads can be seen in Facebook for showing its live feed. This model is an effective way to generate revenue via successful ad campaigns.

3. Notifications

Notification ads have been in the market for a very long time. For these ads, the users have to opt-in. This kind of ads are only supported on android OS. The advertisers can push notification ads even when the app is not opened on the mobile device.

4. Banners

This is what basically the mobile application development advertisements are at the core. The banners occupy the screen space at the top or bottom of a mobile app. If the user goes to the ad, he can see various options from watching a video to going to the website of the advertiser. Since this takes a little space on the screen, the app should be attractive and sharp to get noticed.

5. Interstitial Advertisements

These ads are used at transition points in a mobile app. This can be before an app starts or after the user completes a certain level of the game. This is similar to the commercials we see on television during a live match. It is a video which can redirect the user to the advertiser’s homepage.

Conclusion

Picking the ideal marketing strategy allows a company to get the best returns on their investment. They can ensure that the price they pay for every click n their ads will convert into a hefty amount of revenue from the products bought by the customers. These mobile ads enable a business to run multiple campaigns and test different ad types to choose from the one that benefits the most. The above mentioned advertising platforms increase the revenue and lead to a successful advertising campaign.