The
increasing use of mobile devices (smartphones and tablets) has
boosted the demand for mobile apps. Day by day the demand for mobile
apps is rising due to which several app developers have shown up in
the market. The constantly growing demand for apps has also increased
the value of app marketing that led to the development of fantastic
app marketing strategies.
Given
below are few trends that are currently surfacing in the Mobile App Development
sector. It will be good if you do a bit of a market research and then
hire someone for your project. In this blog, you will read about few
app market trends that have changed the way apps were developed. So
here's the list:
Cloud-Driven
In
last 2-3 years, Cloud Technology has seen rapid development. Earlier,
it was only used by big enterprises but soon this tech came into the
app development market. People nowadays are using multiple devices
and this has compelled developers to focus more on the ability to
integrate as well as sync them in one so users can enjoy
uninterrupted app experience.
App
Security
This
has always been the major concern for the mobile app developers.
Hackers continue to exploit the loopholes in the app and misuse the
personal information of the users. App developers are trying their
best to develop a secure app which can keep all sorts of hack
attempts at bay.
Beacon
and Location-Based Wi-Fi Services
Thanks
to the Beacon technology, now there's hardly any difference left in
the online and offline service apps. Apple has successfully managed
to integrate this tech into their iOS. These days, cell phone users
are consuming mobile internet and these location-based WiFI services
come in handy for large data usage.
Wearable
Tech
Thanks
to Apple Inc the wearable tech finally became a reality. Now you can
literally wear technology in your hands. The year 2016 marks the
growth these wearable devices. In a very less time, millions of
people have adopted this tech and the app developers are now focusing
on developing those apps which are compatible with these smart
watches and fitness bands.
M-commerce,
Banking and Mobile Payments
As
per the latest statistics, most of the transactions and sales
nowadays are taking place via mobile devices. It is projected that in
the coming years the mCommerce will grow at least 3-4 times and soon
it will outdate the use of credit & debit cards. Apple Pay and
Google Wallet would gain higher importance.
Big
Data and App Analytics
In
the next few years, the Mobile app developers will be rolling out mobile
apps that can keep a track of their performance. Developers would now
concentrate more on the big data and analytics. Therefore, their
primary focus will be on data collection methods which would surely
help them fulfil their client's expectations.
The
Growth of Enterprise Apps
Enterprise
apps have seen a constant growth. At present one-third of the
companies are stressing on mobile app development so as to deploy
these apps across different business firms. This will surely help in
B2B application exchanges.
In-
App Advertising and Purchasing
The
in-app advertising serves a perfect revenue generation option for the
freemium apps. If your app offers superb user-experience and is
user-friendly then you can quickly pump out profits from these ad
formats.
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